For Brands

Partner with
Dirt Money.

We make heavy machinery, builds and carnage that people actually watch — to the tune of 30M+ organic views in five weeks. If your brand belongs on a build site, in a workshop, or in the hands of someone who knows how to use it, this is where it should be.

30M+
Views · 5 Weeks
27K
Instagram
30K
Facebook
12%+
Engagement Rate

01 — Audience

Tradies, operators, farmers. The people who buy gear.

Gender

Male84%
Female16%

Age

18–2418%
25–3438%
35–4428%
45+16%

Reach

Engagement rate12%+
Australian following78%

Industry avg engagement: 1.2–3%. Core audience 25–44, machinery and trades.

02 — What We Offer

Ways to work together.

Instagram Reel Integration

Your brand woven into existing build content.

Get in touch →

Dedicated Sponsored Reel

A full reel built around your brand or product.

Get in touch →

YouTube Mid-Roll Integration

Placement inside the build series episodes.

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Long-Term Brand Partnership

Ongoing presence across all formats.

Get in touch →

Gear Tag

Product tag in a story or reel caption — when it genuinely fits the build.

Get in touch →

Product has to be genuinely relevant to the build and the content. We don't force gear that doesn't fit — it's the reason people trust what we put on camera. Exclusivity and category lock-out available.

The right brands for this audience.

Heavy Equipment

  • Caterpillar
  • Komatsu
  • Volvo CE
  • John Deere
  • Hitachi · Liebherr

Lubricants & Fuel

  • Castrol
  • Shell Rimula
  • Mobil
  • Gulf Western
  • Penrite

Tools

  • Milwaukee
  • Makita
  • Snap-on
  • Stanley

Workwear

  • Hard Yakka
  • King Gee
  • Carhartt
  • Blundstone · FXD

Equipment Finance

  • Macquarie
  • Westpac
  • CommBank

Agriculture

  • Nufarm · Elders
  • BASF · Nutrien
  • Bayer Crop

Let's talk.

Tell us the brand, the goal and the timeline. We'll tell you straight whether it's a fit.